Asmâa’s AI Marketing talk was one of the most engaging sessions we’ve had. She masterfully blends strategic insight with deep human awareness, leaving our attendees inspired, empowered, and ready to take action to scale their ventures.
Asmâa Methqal | Feminine Leadership Speaker & Strategic Advisor
Asmâa Methqal /ˈäSSma/ /ˈMet-kal/ is a global business growth advisor, leadership futurist, and bilingual speaker who designs and delivers high-impact workshops, immersive leadership series, and multi-week training programs in English and French, partnering with entrepreneurial networks, innovation hubs, business accelerators, and organizations advancing women in leadership and technology.
With more than 25 years of experience, Asmâa brings a rigorous business background and a deep understanding of human behavior to her work with entrepreneurs, executives, and organizations. Through her proprietary Conductor Framework™ (business growth) and Fire & Flow Leadership Methodology™ (identity transformation), she focuses on gender, power, and leadership dynamics that influence equity, representation, and outcomes in the tech ecosystem.
She is also the founder of The Thread | Women+Tech Vancouver, a membership organization fostering local belonging for women in tech and adjacent fields through in-person gatherings, professional growth, and leadership development.
Follow Asmâa on LinkedIn or visit iamasmaa.com to explore her work and request a speaking or advisory engagement.
Asmâa Methqal | Conférencière en leadership féminin et conseillère stratégique
Asmâa Methqal /ˈäSSma/ /ˈMet-kal/ est une stratège internationale en croissance des affaires, futuriste du leadership et conférencière bilingue. Elle est reconnue pour ses ateliers percutants et ses programmes de formation immersifs, en français et en anglais, qu’elle offre au sein de réseaux entrepreneuriaux, d’incubateurs et d’accélérateurs d’affaires, ainsi que d’organisations engagées dans l’avancement des femmes en leadership et en technologie.
Forte de plus de 25 ans d’expérience, Asmâa met à profit une solide expertise en stratégie d’affaires et une fine compréhension du comportement humain au service des entrepreneurs, des dirigeants et des organisations. À travers son cadre stratégique Conductor Framework™ (croissance d’entreprise) et sa méthodologie Fire & Flow Leadership™ (transformation identitaire), elle agit sur les structures de pouvoir et les pratiques de leadership qui façonnent l’équité, la représentation et la performance au sein de l’écosystème technologique.
Elle est également la fondatrice de The Thread | Women+Tech Vancouver, une organisation qui rassemble des femmes en technologie et dans des domaines connexes au moyen de rencontres en personne axées sur la croissance professionnelle et le développement du leadership féminin.
Pour réserver une conférence ou un accompagnement stratégique, visitez iamasmaa.com ou contactez Asmâa sur LinkedIn.
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The Life Design Playbook, available in English and French, is a do-it-yourself set of activities from Asmâa’s most popular live workshop. It was delivered to thousands of people who quickly manifested their dream lives. This transformative guide helps leaders and entrepreneurs design a life and career aligned with their core values and vision. Blending strategic action with inner connection, the playbook offers actionable and aligned steps to cultivate clarity, purpose, and fulfillment.
The bio and images in this media kit are intended for editorial use by press agencies, journalists, and podcasters. Please ensure that all materials are used in a manner that respects the personal and intellectual property rights of Asmâa Methqal. We request you notify us at info@iamasmaa.com of their use and publication. Your cooperation and respect for these guidelines are greatly appreciated.








































Asmâa’s AI Marketing talk was one of the most engaging sessions we’ve had. She masterfully blends strategic insight with deep human awareness, leaving our attendees inspired, empowered, and ready to take action to scale their ventures.
Asmâa has been a transformative partner for VIATEC, working with us in diverse roles—from EIR to delivering impactful workshops for our VAP clients, individual coaching, and facilitating large conferences. It’s rare to find someone with Asmâa’s unique blend of sharp insight, experience, and deep listening skills. She brings immense value to every engagement, consistently helping us elevate our tech community.
Asmâa is one of the most authentic and captivating speakers I’ve ever met. Her contagious positive energy hooks the audience with her presence. Her ability to make complex topics feel accessible and instantly applicable is what makes her a must-have speaker for any high-impact event.
Asmâa has Appreciative Inquiry in her DNA; it’s how she sees, listens, and transforms. Her inquisitive nature helps people and businesses uncover hidden opportunities and strike gold in ways they never imagined!
Asmâa’s combination of intuitive wisdom and trial-tested business strategies is a rare and fantastic combination that you don’t often see. A true unicorn!
Asmâa delivered tremendous value to my audience. Her appreciative conversational approach gets the topic richer by the minute. Her deep understanding of CEOs enabled her to tailor insights and strategies that resonated, providing leaders with the tools to create a real, lasting impact.
Asmâa’s energy, insight, and honesty are a BREATH of FRESH AIR in the business coaching industry! Her “Fire & Flow” leadership model is powerful and a joy to speak through. She brings a rare blend of strategic brilliance, deep intuition, and electrifying presence that makes every conversation memorable. It was a pleasure having her on the “On the Edge” podcast!
Asmâa joined me on my show “The Eternal Optimist” and made a strong impression. Her self-awareness and impact through her teachings and inspirational journey are undeniable. She’s now on my preferred guest list, and I highly recommend her.
Asmâa was a powerhouse guest on the “How to Scale a Business” show. Her energy is infectious, her insights are razor-sharp, and her transparency is refreshing. I could have talked to her for hours; 30 minutes wasn’t nearly enough!
Asmâa has a natural, raw and beautiful vulnerability paired with her flow and fire energy. Her journey of intense courage, resilience and empowerment inspires me incredibly. Sharing her powerful story of triumph and sheer badassery with my audience on “The Youest You” podcast was an absolute privilege.
Asmâa is a force of nature! She blends deep wisdom with an infectious zest for life, creating a powerful presence that uplifts everyone around her. Her calm confidence and empathy put people at ease, making them feel seen and supported.
Asmâa is a fireball of energy, an intuitive leader, and a visionary trailblazer for the future of leadership. She has the gift of bridging spirituality and conventional leadership, connecting with all segments of the audience. Asmâa is dynamic, bold, and engaging, serving as a model for authenticity!
Asmâa was instrumental in the success of the inaugural Meet a Mentor for the Victoria tech community. As event host and MC, she brought energy, a dynamic presence, and seamless facilitation that kept the audience fully engaged. Her ability to connect with people and create a dynamic atmosphere made a lasting impression on everyone who attended.
Asmâa is one of the best speakers out there. She communicates her expertise intelligibly, has an upbeat, friendly energy, and provides empowering insights to audiences. Asmâa can flow in any direction of the conversation.
A global business consultant, bilingual speaker, top marketer, transformational leadership facilitator, author, and unshakable strategist dedicated to unlocking your business and leadership potential.